SCRBL likes to take a more humorous route to show off their creativity through the comfort of clothing.
This shirt is made with a special "Sun-tech" ink, to take the extra step of creative expressing through their clothing. When you go outside, the UV from the sun activates their hidden message. Go back indoors, then the message will be hidden again.
When exposed the the sun, the word "what" appears and completes the phrase "IT IS WHAT IT IS" on the garment. When indoors, the word "what" fades away.
Dry inside out
Dry indoors away from sun
Do not bleach
About SCRBL (The Art of Scribble):
This brand believes that with this busy world, and fast paced life style, one thing that can help us feel a little more human again is scribbling. SCRBL uses a humorous approach through the creativity of the stories revealed in the clothing. With the laughter and comfort their shirts provide, they want to keep you reminded of your humanity despite all the hustle and bustle this world throws at you.